Mark Minevich

Six Billion Minds Book Review

CIO Insight, Ziff Davis Media June 2006
    Six Billion Minds Book Review

The premise here is simple. The knowledge economy now exists everywhere—that's where the "six billion minds" in the title comes from—and your job as a manager is to figure out how to access that knowledge and use it for your company's competitive advantage. As Hoque writes: "Innovation springs from the minds of people everywhere in the world today, and the challenge is to discover what they know and connect to them." To help you tap into that global expertise, the authors—members of the BTM Institute, a nonprofit devoted to improving ways to integrate business and technology—talked to some 60 people to get their perspective.